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Ryobi Tools Website Redesign

Power Tools and Outdoor Products Brand
Art Direction
Site Design Mockup Creation


Torque's client, RYOBI Tools, came to us to redesign their website last summer. Having recently lost a creative director, our small team had to put together a solid presentation to prove we wanted to (and could) take on the project. We thought some visual aid, based heavily on user research & analytics, would help to prove that the project would be in good hands.

Torque was trusted with the project thanks to the hard work of a small team. Unfortunately, I was unable to contribute more to the design of this project. However, many elements found in the mockups were used by the lead designer. Score!
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Mockup of Product Detail Page for