Reggie from Radio Boom Specialists lookin' rad
A trendy border-thing

Ryobi Tools Website Redesign

Power Tools and Outdoor Products Brand
Art Direction
Site Design Mockup Creation

Kick-Off


Torque's client, RYOBI Tools, came to us to redesign their website last summer. Having recently lost a creative director, our small team had to put together a solid presentation to prove we wanted to (and could) take on the project. We thought some visual aid, based heavily on user research & analytics, would help to prove that the project would be in good hands.

Torque was trusted with the project thanks to the hard work of a small team. Unfortunately, I was unable to contribute more to the design of this project. However, many elements found in the mockups were used by the lead designer. Score!
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Mockup of Product Detail Page for RYOBITools.com